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Lady Gaga – love her, or … well, be puzzled by her, you’ve got to appreciate that this is one hard-working lady, and with some sheer determination (plus a stack of very odd appareil) she’s managed to take the world by storm. Ga-ga-Ro-ma-ma, as she would say. But like many artistes these days, it seems she hasn’t been able to shrug the allure of product placement. Now it’s not the first time that a Mobile device has featured prominently in a music video, and it sure as hell won’t be the last, but this is a dual-shock of advertising i.e. the phone appears in two places.
I am going to invite you to watch the video here, and then check for 2:09 and 4:16 in the video – tell me which device you see, and which operator the phone is on (don’t worry, it’s VERY obvious from the video!). Let’s see who can nail it first!
The official site for Lady Gaga is here, where you can also see the video.
About The Author
Ben Robinson
Ben is a 10+ year veteran of the Mobile industry – starting his career when SMS was a still a relatively new concept for most people (!), he has now consulted on everything from bleeding-edge Mobile content, to the next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas! He is based in the UK, a hotbed of activity for mobile, and recently became a father for the second time – as oppose to in his younger years when he was happy spend time tweaking all manner of mobile devices to 'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make your life better – if a particular solution (be it service or device) isn’t doing this, he believes you need to ask the very important question of why you continue to use it... His focus at IntoMobile is mainly on Mobile content, services, and infrastructure, particularly as regards the UK market – and with the occasional look at devices. Additionally, using his extensive experience in the industry, he will provide commentary on the industry at large, with regular (and hopefully thought-provoking) articles.
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