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MyTown Updates to 3.0, Partners with Food Wars for In-Game Items

By: , IntoMobile
Monday, March 29th, 2010 at 1:39 PM

iPhone check-in game MyTown has just partnered with Food Wars, a show on the Travel Channel that pits two dishes in a given city against one another. The gist of the deal is that now you can watch streaming episode trailers of the Food Wars in MyTown, as well as get special items to help you make more money in-game. If you haven’t had a chance to try it, MyTown basically crosses Foursquare with Monopoly – players who check-in at real-world locations can eventually “own” the locale, and earn “rent” from other people who check-in there. The collection of buildings that you own is collectively known as your Town, with tracked value and visitor count. It’s a bit of a shame that MyTown isn’t getting the same amount of fame as Foursquare (or even Gowalla, for that matter), since their numbers are impressive, and their spin on the mobile check-in app is decidedly unique.

On top of the Food Wars promo, version 3.0 of MyTown was released last week, that included some social features, like comparing towns, gifting of in-game items, and viewing recent check-ins. 3.1 is already due to drop sometime next week, and will include some new buildings for their futuristic Weebo theme, along with some other undisclosed features.

In any case, hit up the developer, Booyah!, for more info.

– Download MyTown for iPhone (Free) [iTunes Link]

[via SocialTimes]

About The Author

Simon Sage

Simon Sage’s education largely surrounded writing, technology and online community, leading him to begin his blogging career at www.BlackBerryCool.com and to quickly discover a vibrant and active community surrounding BlackBerry and mobile technology. In exploring RIM’s platform, he has learned what enterprises are looking for in mobility as well as what makes the innocuous BlackBerry so appealing to them. Recently Simon’s been covering RIM’s gradual move into an already-crowded consumer market, and the impact of burgeoning challengers, such as the iPhone, as well as long-time leaders, like Nokia, on BlackBerry’s advancement. With plenty of content under his belt, Simon will be branching off a bit to see what other smartphone manufacturers are working on while still using BlackBerry as a barometer. At IntoMobile, you can count on his posts being even-handed, well-informed and thought-out.