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Driven by the growth of smartphones, the global market for preloaded software for mobile phones is set to more than double from 2008 to 2014.
Preloaded software represents applications that are already included in mobile phones when consumers buy them — as opposed to programs later purchased by users. According to iSuppli, this market will expand to $7.7 billion in 2014, up from $3.3 billion dollars in 2008. At the same time, shipments of smartphones are set to rise to 497.4 million units in 2014, which is up from 161.1 million in 2008.
Preloaded software is paid for by OEMs and carriers, either by buying it from third parties or by internal development efforts.
In general, there are three major categories of preloaded apps: native applications that come with the mobile platform (clock, calendar, calculator, organizer and so on), carriers’ branded applications and those developed by third parties.
iSuppli expects the average number of preloaded software in mobile phones will at least double by 2014. Among the apps that will most likely come “in-box” are those dealing with security and backup. Moreover, I would argue that social networking and IM clients are also on that list…
[Via: iSuppli]
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
