Fresh New Look at Windows Phone 7

We were at Microsoft’s soiree in New York City last night and caught a deeper glimpse at Windows Phone 7. The yet unreleased mobile operating system doesn’t look like the most intuitive platform out there, but it’s still in the works and getting cleaned up. Microsoft was careful to tell us that the OS was running on pre-production hardware, and we did notice that it was unbranded, so we didn’t focus on the device itself as much as the platform.

You’ll find that the UI is very clean, contrasty and colorful, and parts of it remind us of what we’ve already seen on Windows Phones like the Microsoft Kin One and Kin Two. Another little reminder on the screen was that the device was running on AT&T’s network, so we’ll take that as a sign that Windows Phone 7 could be competing directly with the iPhone on the same network.

At the event, we got a closer look at the social networking integration along with a thorough demo of the OS’s contacts and calendars system. The calendar looks spiffy with multiple colors separating the different types of calendars, although it does look a little confusing at first. It seems like the set-up will definitely take some getting used to. The contacts add social networking statuses and images so that everything you could want to know or see about that contact is all in one place.

Overall, we came away neither impressed nor disappointed, but curious. We just want to see what the new phones will be like and just how well the Windows Phone 7 platform takes off. It will have to wow a lot of consumers in order to steal mind-share from the iPhone and Android platforms, as well as webOS as it has new pieces of hardware on the way. It should be an interesting year for Microsoft!

To see a more in-depth look at Windows Phone 7, see the video we took at the event down below.

  • Diego!

    Is that HTC Mondrian?

    WP7 looks great, I'm diggin' it more and more as it release approaches.

    • wreiad

      Nope, it's just the Asus prototype hardware.

    • Daniel Perez

      The Microsoft representative told us that it was a demo unit that was running Windows Phone 7.

  • Greg

    Bypassing an upgrade to iPhone 4 for one of these – the interface is the next level in mobile

  • Lennard

    pretty sweeet. way more responsive than it used was before

  • Desperado

    It looks great.. I had been digging the details ever since it was annonced. I think its a shift and will really change the game. Its fully loaded and if they can integrate the features seen in KIN studio and spot that would be really nice.

    I have been using KIN for last several weeks.. didnt expect too much from it.. but actually now its an indispensable device for a social animal like me.

  • Jonatas

    It's getting better and better…

    I definitly will get one of these a year's end.

    Tired of iPhone UI likes

  • Techieg

    From day one of its announcement I said all current mobile devices should have their time now because when Windows Phone 7 is released it will change the game and overtake the mobile market. I am certainly awaiting this particular Asus device or something similar to the HD2 from HTC.

  • Bam

    I really don't see the enterprise market ever going for this.

    • Andreas

      It's not intended for the enterprise market really. The primary aim for this Windows Phone 7 is "active people" and it's more thought of to help keep life maximizers (Microsoft's own words) connected with friends and family.

      Microsoft is continuing on the WinMo 6.5 track for the enterprise market, the follower "Windows Embedded Handheld" (and even it's successor) during last week. These are the phone OS's aimed for the enterprise market.

  • Techieg

    If you think WP7 is not intended for the enterprise then you must be really joking. You should see this Microsoft video of the WP7 roadmap to help you rethink this notion (fast forward to 34:50minute, 49:48minute also talks about new marketplace policies) there are other WP7 developer related videos there as well;

    Windows Phone 7 Enterprise Roadmap summary:

    Now (Fall 2010):
    Exchange Server
    SharePoint Server
    Windows Azure
    SQL Azure
    MS Office
    Microsoft Online Services – Business Productivity Online Suite (BPOS)

    Later (2011+):
    System Center
    Office Communications Server
    Windows Server
    SQL Server

    With all these even Blackberry will fail to compete. WP7 also has the best development tools even as admitted by iPhone and Android developers, see other videos such as Understanding Windows Phone 7 Development Tools;

    WP7 is the mobile device of the future!

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