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RIM Launches BlackBerry App World 2.0 Private Beta

By: , IntoMobile
Thursday, July 29th, 2010 at 11:03 AM
Screenshot of RIM's BlackBerry App World 2.0 app store

After getting an early look at the new BlackBerry App World 2.0 on-device app store, RIM has kicked off a private beta for a few more people. The main additions will be carrier and credit card billing, a new BlackBerry ID system that should automatically keep track of your downloaded app (as well as BlackBerry Protect), and a couple of UI tweaks.

This is happening conspicuously close to the supposed launch of the BlackBerry Bold 9800 on AT&T. Considering the stylistic similarities of app category carousel and the home screen navigation bar in OS 6, I wouldn’t be surprised to see the new and improved App World on RIM’s first slider. App World really should have launched with credit card billing; I’m sure PayPal paid a fair bit to be the exclusive partner in App World for awhile, but it was kind of a hassle from an end-user perspective, especially for those who don’t have a PayPal account.

If you’re interested in getting in on App World 2.0, head on over to the Beta Zone to see if you’re eligible.

About The Author

Simon Sage

Simon Sage’s education largely surrounded writing, technology and online community, leading him to begin his blogging career at www.BlackBerryCool.com and to quickly discover a vibrant and active community surrounding BlackBerry and mobile technology. In exploring RIM’s platform, he has learned what enterprises are looking for in mobility as well as what makes the innocuous BlackBerry so appealing to them. Recently Simon’s been covering RIM’s gradual move into an already-crowded consumer market, and the impact of burgeoning challengers, such as the iPhone, as well as long-time leaders, like Nokia, on BlackBerry’s advancement. With plenty of content under his belt, Simon will be branching off a bit to see what other smartphone manufacturers are working on while still using BlackBerry as a barometer. At IntoMobile, you can count on his posts being even-handed, well-informed and thought-out.

  • Hussa

    It's ridiculous that Blackberry is on their 2nd version of Appworld, yet the first version still has not been made available to some regions- even for free apps!