Motorola to release less phones in 2012, focus on marketing instead

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Motorola today announced it will slow down the release of new phones, starting in 2012. This comes after the company reported a weak quarterly performance, causing Google shares to slide 3 percent. The Schaumburg, Illinois-based manufacturer, like many others, have spit out devices in the past couple of years at a rapid pace.

At some point, when it came to releasing so many handsets, some type of normalcy had to take place, and Motorola CEO Sanjay Jha echoed that mindset “A lot of products that are roughly the same doesn’t drive the market to a new place.” Jha also assured everyone that such a change wasn’t influenced by any outside elements — ahem — Google. “I made this decision independent of what the others will do,” he said. “We’re doing what we think is the right thing.”

Seriously, you can’t expect some kind of traction in the market when you release phones like the Droid Bionic and Droid Razr back-to-back, to then only unveil the Droid Razr Maxx this Monday. This kind of business mentality is straight lunacy. From the very beginning of all this Android saturation, I felt these products needed some sort of duration for it to stick. It just doesn’t make any sense to promote new “flagship” handsets every other month.

[via AllThingsD]

 

  • Red777

    Motorola, having finagled $12.5B out of Larry Page, is simply treading water until all the exec’s options vest on the closing of the deal (if the Europeans regulators investigating Google dont pull out a surprise — and maybe Google will quietly let the regulators prevent it from acquiring MMI because even they must realize their Apple-envy got them to do a phenomenally stupid deal).  The all the lame-lucks will exit the sinking ship.

  • Red777

    Motorola, having finagled $12.5B out of Larry Page, is simply treading water until all the exec’s options vest on the closing of the deal (if the Europeans regulators investigating Google dont pull out a surprise — and maybe Google will quietly let the regulators prevent it from acquiring MMI because even they must realize their Apple-envy got them to do a phenomenally stupid deal).  The all the lame-lucks will exit the sinking ship.

    • http://TheTrendaholic.com Charles West

      Google was backed into acquiring Motorola Mobility. The proposed $12.5B deal was a defensive position they had to take due to all the patent trolling from Apple and now Microsoft. The search giant could care less about Motorola’s hardware, all they care about is its war chest of patents. 

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