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Will.i.am is well known for going beyond music with its company i.am+ creating consumer electronics and apps. His latest gig is a series of iPhone accessories that not only look fancy (or at least different) but also beef-up the device’s functionality.
The first product coming from the singer’s company is called foto.sosho, and it’s a neat case that turns the iPhone into a much fancier camera. Not only does the back of this thing make Apple’s smartphone look like a real camera, but it also packs some enhanced optics, promising to allow users to take 14-megapixel images. In other words, the accessory must be working in conjunction with a dedicated app to make this happen. In addition, this thing will also support interchangeable lenses bringing iPhotography to a whole new level.
And that’s just a start with the singer preparing additional accessories like a QWERTY keyboard-equipped case, which will most likely be fancier than Chinese models we’ve seen in the past.
On the downside though, these accessories will cost a small fortune. Moreover, rather than shooting for iPhone 5 users, Will.i.am will initially launch a version of its case for the iPhone 4 with an iPhone 5 model coming at a later date.
Starting on December 6, you will be able to buy foto.sosho V.4 at London’s Selfridges department store. Other countries will most likely follow soon…
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
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