Mobile marketing technology provider Velti announced that it intends to acquire the remaining equity ownership of CASEE, the largest mobile ad exchange and mobile ad network in China. The keyword here is “remaining,” as Velti already owns 33% of CASEE, which it [Velti] acquired back in 2008 to be able to execute campaigns for global…
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Velti launches mGage 8.0; Says it’s the world’s largest mobile marketing platform
Mobile marketing platform provider Velti, which we’ve already talked about in the past, launched version 8.0 of its mobile marketing platform, saying it’s the largest such solution on the market. According to the press release, mGage 8.0 builds on the “strengths of the previous release” by providing a fully integrated single environment across the different…
Velti launches mGage, end-to-end mobile marketing platform
Velti, mobile marketing company which we covered in the past, has launched Velti mGage, an online platform designed to be an intersection of brands, agencies, publishers and carriers. In that sense, it allows users to plan campaigns, select inventory, manage media buys, create mobile applications, websites and widgets, build mobile CRM campaigns, and track performance…
Velti acquires Ad Infuse; Mobile advertising market in consolidation?
It’s true, we’re seeing quite a few mobile advertising companies, offering an array of services, solutions, products, platforms… you name it. It’s about time to see some of them being acquired by bigger rivals, and the market to start consolidating. That said, we’ve recently found out that Velti has acquired personal mobile marketing company –…
Blyk, Velti partner for new content service
Mobile marketing and content services technology provider Velti and ad-supported mobile operator Blyk have partnered to launch the new Blyk content portal called “On Blyk.” Built primarily on messaging, the new service is already available to Blyk’s UK customers. Here’s how “On Blyk” works (from the press release): The new portal acts as a conduit…
Velti and Vantrix partner to bring mobile video advertising
Mobile advertising services provider Velti has teamed up with mobile content delivery company Vantrix to support a universal video advertising platform. Under the agreement, Vantrix will use its device detection and video optimisation technology, while Velti can stream or provide on demand ad-supported video content on mobile internet sites. The idea is of course to…
Motorola Moto 360 Review: What’s An Apple Watch?
There’s no doubt that the Moto 360 has been the most anticipated Android Wear device, ever. When Motorola showed the world its round-faced smartwatch, Android enthusiasts fell in love with the beautifully designed smartwatch. Android Wear offerings so far have been square-faced 7548plastic banded novelties with a serious lack of flare. With Motorola’s penchant for…
Samsung head of mobile design Chang Dong-hoon resigns only to head-up the company’s design center
Samsung’s head of mobile design, Chang Dong-hoon, has resigned following criticism over the Galaxy S5 design. While Sammy’s latest flagship looks great, it falls behind the competition (Sony and HTC) which are now using more premium materials for their high-end phones, rather than plastic. Chang will remain active within Samsung and will now head up…
Samsung spent whopping $10.4 billion on R&D in 2013
According to the research firm going by the name of “Booz&Company”, Samsung has spent whopping $10.4 billion on research and development in 2013. That, actually, includes the period from July 2012 to June 2013… This impressive figure helped the Korean giant take the 2nd spot in the R&D spending chart, ahead of Intel ($10.1 billion),…
Boddie smart watch raising money at Indiegogo
Boddie is a new smart watch project trying to raise awareness and money through crowdfunding site Indiegogo. The device that connects to iOS and Android devices promises to “bring the balance back to your life” by keeping you notified all the time AND allowing you to quickly cut yourself off from the notifications and phone…