mobile world congress 2011

Location Labs makes Mobile Geofencing Platform available; Launches location-based Spatial Data Storage

Location Labs announced general availability of its Geofencing platform with enhanced functionality. The cloud-based technology is made to help iPhone and Android developers accurately define virtual boundaries on the phone or in the cloud, and is already in use for interactive billboard advertising from CBS Outdoors and Intel, and “Store Alerts” functionality in Cellfire’s couponing…

Vodafone, China Mobile sign a strategic co-operation framework agreement

Two of the largest mobile operators in the world, Vodafone and China Mobile, signed a “strategic co-operation framework agreement” at the Mobile World Congress in Barcelona. Under the deal, the two companies will continue their existing co-operation in a number of areas, including exchange of corporate management, technical and operational expertise, enhanced roaming, multinational customers,…

Urban Airship launches marketer-controlled mobile messaging service

Urban Airship used the Mobile World Congress to launch two new tools for mobile marketers. First comes Urban Airship Push Composer, which is said to offer a “clean, simple, web-based dashboard” from where marketers can craft, configure and activate mobile messaging campaigns via in-app push notifications in real-time across multiple mobile platforms. The second tool…

NAVTEQ LocationPoint ad network expands with the addition of Appello, Co-Pilot Live, NAVIGON, Ndrive, Poynt, RIM, Samsung and Telmap

NAVTEQ announced a great expansion of its LocationPoint ad network with major new publishers jumping on board. Among the partners announced at the Mobile World Congress in Barcelona, we now find major location-service providers such as Appello, Co-Pilot Live, NAVIGON, Ndrive, Poynt and Telmap, as well as hardware makers like RIM and Samsung – which…

Orange Gestures and smart Live Wallpapers announced for the carrier’s Signature Android smartphones

Like we don’t already have enough Android customization options available from handset and mobile software makers, some carriers want to put their signature on the user’s devices, too. Orange is one such carrier, which used the Mobile World Congress to announce Orange Gestures and “smart” Live Wallpapers. The so called Orange Gestures, which will be…

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