You knew it was only a matter of time before YouTube mobile had ads and so it’s not a big surprise that Google said advertisers can now buy space on the mobile version of the popular video service.
Thanksfully, the ads on the mobile version don’t appear very intrusive and it will be sold on a daily basis for YouTubers on the go in Japan and the United States. I also rarely visit the mobile site – I just watch videos directly – so this won’t have a big impact on my daily life.
The move makes complete because Google needs better ways to monetize YouTube and people using their handsets to watch videos are a prime target for advertisers.
“This is a great way for advertisers to reach YouTube viewers across multiple platforms,” YouTube said on its blog. “In fact, at launch YouTube will immediately provide one of the largest audiences for a mobile ad campaign anywhere on the mobile web. And because YouTube mobile attracts early adopters, the site can deliver to advertisers a coveted demographic of tech trendsetters.”
[Via YouTube Biz Blog]