Sony Ericsson announced that Yoshihisa (Bob) Ishida will be joining the company as Deputy CEO and Executive Vice President with effect from 1 September. At the same time, Rikko Sakaguchi will be leaving Sony Ericsson to take up a position at Sony Corporation.
Bob will be based at Sony Ericsson’s R&D facility in Lund, Sweden where he will have responsibility for the design centre, and product and portfolio development teams as well as taking on a broader executive role to “enhance integration and alignment across Sony Ericsson.”
Bob is currently Corporate Executive, SVP, in charge of Platform & Partner Strategy and President of Sony’s Home Entertainment Business Group. He previously served as President of Sony’s TV Business Group and VAIO Business Group at Sony Corporation. Recently, Bob has been involved in developing the Android-based Sony Internet TV.
As for the other guy, Rikko Sakaguchi, he’s been at Sony Ericsson since the start up of the Joint Venture in 2001, most recently as Chief Creation Officer overseeing product and portfolio development. Rikko will continue to support Sony Ericsson in his new role at Sony Corporation.