I was thinking about this for quite some time now and decided to share my thoughts with you, our dear readers.
You see I never quite understood Verizon’s decision to call (some of) its Android-based smartphones DROID phones. Sure, it’s shorter but it does add a bit of confusion among the consumers. What’s wrong with the “default” phone names? Milestone aka the original DROID phone used to sell in Europe just as well it did in the U.S. The idea may’ve been to emphasize it’s not just a single device but a whole family of smartphones. In that sense, we’ve seen a number of DROID phones released in the last few years, including DROID 2, DROID 3, DROID X, DROID Charge, DROID Eris, DROID Incredible, DROID Bionic, DROID RAZR and finally DROID Galaxy Nexus.
But then there’s HTC Rezound and HTC Rhyme – why they’re not branded DROID, too? Just when I thought I figured out the pattern — all Android phones are called DROID — Verizon unveiled the two HTC phones (and maybe some others I can’t think of right now). Why these two are not DROID phones as well? Because they’re not (pure) black? Really don’t get it – hence I’m writing this in hope some of you could help me out figure out what the marketing folks of Verizon are
smoking thinking. What do you say?