You’ve probably heard about Telenav before because the company has been in the mobile navigation space for about a dozen years but it’s now trying to make a bigger push reaching out directly to consumers and I got a chance to see its recently-announced Scout personal navigation app in action. I have to say, it looks pretty cool.
Audible turn-by-turn navigation is great but many of us are already accustomed to this via Google Navigation, a built-in GPS unit or other ways but Scout is trying to stand out be really personalizing the experience for you. Even if two people live in the same city, their journeys and points of interest may be wildly different and Telenav is trying to capitalize on that.
With the Scout iOS app, the Scout.me web page and the in-car integration with Ford and Sony, you’ll be able to customize your journey for things that you like. Whether this is hiking, Indian food or live music, you’ll be able to take this information with you in the car. As you can see from the video below, the in-car solution is smart enough to not only get the navigation data from the car but you can also stream music at the same time.
The beauty of Scout is that it’s a three-screen experience and I will be interested to see how the competition heats up for the in-car app market. So far, I’m pretty impressed with what Telenav is doing.
You can download the Telenav Scout iPhone app here (iTunes link).