¿Quieres Taco Bell? If your answer is yes, your busy life just got a lot easier. By using the Taco Bell app on your iOS or Android device you can order a delicious burrito, taco or whatever you please from Taco Bell’s gourmet menu with just a few taps. You can even pay for the food with your app, and skip the line as well. Just order your food, pay and head on over to the drive thru and pick up your fresh-baked churros. When you get close to your chosen Taco Bell location, the app will prompt you to check in. Upon confirmation, the hard-working team at Taco Bell will assemble your order with the utmost urgency.
And talk about customization options – the Taco Bell app puts you in full control of your food, allowing you to virtually assemble your order. You’ll save money by using the app too, as Taco Bell will be offering deals and coupons periodically.
Are you ready for the mobile fast food revolution? I’m honestly not sure I am. Check out Taco Bell’s promo video below for lots of cool buzzwords, some bullshit about millennials and a full-figured peek into the future of obesity.
THERE’S A NEW WAY TO TACO BELL
AND IT’S #ONLYINTHEAPP;
MOBILE ORDERING AND PAYMENT HAVE ARRIVED
New Taco Bell® Mobile Experience for iOS and Android Opens Up Customization for Millions of Menu Options; Includes Mobile Ordering With Payment, Location Based Services, Easy Rotate to Reorder and More; Launches at Participating Restaurants Nationwide
IRVINE, Calif., OCT. 28, 2014 – Today, Taco Bell® becomes the first Quick Service Restaurant (QSR) to launch its mobile ordering and payment app at participating restaurants nationwide for both drive-thru and dining room orders. The free Taco Bell mobile ordering app for iOS and Android gives consumers complete access to every Taco Bell ingredient to create what they want, when they want it – all in the palm of their hand.
This new app – available now in the App Store and on Google Play – has multiple features that go beyond mobile ordering to bring a new Taco Bell experience to fans. Consumers get to view and select ingredients to customize an order like never before – in addition to paying securely and picking up the order conveniently through drive-thru or in a separate line within the store. Taco Bell is the first business to offer “Rotate to Reorder” (patent pending) a feature that makes reordering customized favorites as easy as a flick of the wrist. Watch the Taco Bell Mobile Demo video to see the mobile ordering app features in action.
“Decades ago, your car keys were the ticket to convenience at the drive-thru. Today as food culture changes and generations grow up with smart phones, our customers seek restaurant experiences that fit their lifestyle,” said Brian Niccol, president, Taco Bell Corp. “We believe mobile ordering and payment is the biggest innovation since the drive-thru. Our new mobile ordering app is just the beginning of how we’re using technology to break down the walls of our restaurants and become more transparent with our customers about our food.”
Following a successful breakfast launch in early 2014, the Taco Bell mobile ordering app reinforces Taco Bell’s commitment to be even better and more relevant for customers, operators and Team Members. The app supports the brand’s commitment to reach its goal to double revenue to $14 billion and add 2,000 locations over the next eight years by providing customers another way to access Taco Bell.
“We began this journey two years ago because we knew it was important to listen and know exactly what the consumer wants in a mobile experience,” stated Tressie Lieberman, senior director, digital marketing and platforms, Taco Bell Corp. “The Taco Bell mobile ordering app delivers location based ordering, a secure payment system and personalization – all while unlocking the Taco Bell kitchen and ingredients like never before. These features are just the beginning. We’ll continue to listen to our community and evolve the app to meet their needs in a way only Taco Bell can.”
Today, Taco Bell’s highly followed social media platforms – including Twitter, Facebook, Tumblr and Instagram – have gone dark, revealing the new way to Taco Bell is #onlyintheapp. While silent, each social media platform, as well as tacobell.com, will provide only a disruptive message and link to download the new app — with all previous content removed. Consumers with the previous Taco Bell mobile app will receive an update for the new mobile ordering app.