Breaking news, information, and analysis on the latest mobile phones and mobile technology
Samsung has just announced the introduction of a new interactive live-stream reality series as part of a marketing campaign to promote the Galaxy S4 Zoom and Galaxy NX cameras. The reality series, titled ‘SOS Island: Survival of the Smartest’ features survival expert Les Stroud training 16 global contestants who will be chosen via social media…
Under CEO Marissa Mayer, Yahoo’s been gobbling up startups like an Aardvark at an anthill. Leveraging its massive war chest, the company’s current strategy appears to be buying everything it needs to recover its former greatness. While the outcome of this strategy remains to be seen, Yahoo appears to have big plans. Most recently, Yahoo…
Well, would you look at what just landed in our inbox, a teaser image from AT&T telling us to sit tight for an important announcement on July 16th. So important, in fact, that AT&T is telling us to “get ready for what’s next in wireless.” What exactly that entails is not entirely clear, but we…
Volkswagen is running a series of print ads to help stop texting while behind the wheel. Designed with the help of Ogilvy & Mather Cape Town, South Africa – the “I’m in traffic” campaign depicts smartphones’ next word prediction capability to show dangers of this practice. Here’s what these ads are saying: I’ll be there…
If T-Mobile’s UNcarrier pre-paid plans weren’t extreme enough, the magenta carrier is sending out invitations to an event in New York City on July 10th. Unfortunately, the invite is devoid of any details, just the words, “Our boldest moves yet.” What exactly that means is anyone’s guess. T-Mobile’s no-contract UNcarrier plans, which were unveiled in…
AT&T has released an unscripted mobile series that is sure to provide a ton of entertainment this summer. The series, @SummerBreak follows a group of teenagers from L.A. on their summer adventures before they shove off to college. The series is a collaboration between AT&T, BBDO and the Chernin Group. “@SummerBreak brings mobile technology and…
To help speed up innovation in both the latest technologies and applications, AT&T has announced that it will be opening two new Foundry locations, which will focus on machine-to-machine technology, and AT&T’s recently launched home security and automation service dubbed “Digital Life.” The new Foundry locations will be launching in Atanta, GA and Plano, TX.…
According to a report from Tech Crunch, the popular disappearing message app Snapchat will soon enter its first phase of monetization, starting with in-app purchases. Snapchat is reportedly already testing out and developing hidden features to see which route to take concerning in-app purchases. “In-app transactions will come first. We think we can build really…
AT&T is offering 50% its devices when purchased online with a two-year contract, from now until June 30th. The deal comes attached to another offer, which is an in-store trade-in program which applies a $100 discount when a customer trades in a device no more than 3 years old. Android Central pointed to the fine…
Guess who will help HTC increase sales? Robert Downey Jr. aka Iron Man, who has apparently signed-up with the Taiwanese company for a 2-year global marketing campaign worth some $12 million. The deal is still not official, but the speculation is that actor will have final creative say over the campaign and will be playing…