We’ve already reported about Pizza Hut’s success with its iPhone app. Well, in addition to the numbers achieved ($1 million in sales), the company is all proud to announce that it also won two MMA’s (Mobile Marketing Association) global awards: Mobile Display Campaign in North America, and Emerging Technology Campaign in North America.
Commenting on tha announcement, Pizza Hut’s Bernard Acoca said: “It’s an honor to be recognized as a mobile marketing leader by the MMA with wins in two categories. The Pizza Hut iPhone App continues to be an applauded breakthrough digital innovation that connects with consumers and industry organizations.”
Now I’m hoping other restaurants will follow Pizza Hut’s example and make the food ordering as simple and convenient as it should be, and ultimately make more money along the way.
A company called ecobee has released a new application in the AppStore called Smart Thermostat, allowing users with compatible (i.e. expensive) systems to remotely adjust the thermostat’s temperature, schedule or update vacation events, change the system and fan operating settings. In addition, the application alerts users about the status of the system.
See where that’s going? Soon enough every iPhone user will be able to have all the benefits of Bill Gates’ famous digital home. The problem, however, is not in the available apps, it’s the high-end equipment that costs fortune that keeps many folks, myself included, from pushing our homes into the digital age.
Quick, raise your hand if you sent an MMS from your iPhone this past week. Okay, how about this past month? If you’re not raising your hand, your either A) not following the rules of this game or B) just like the millions of Americans that just don’t send out MMS (picture messages) regularly from their iPhones. I fall into the latter category. Today’s release of FunMail might change all that.
FunMail for iPhone automatically analyzes your text message and serves up relevant images that you can embed into your message. The idea behind FunMail is to bring MMS out of the dark ages and allow people to use images for rich communication. Rather than send your friend a text message asking them if they want to eat, FunMail would have you send them the same text with overlaid on an image of a burger. You can even send that messages to Twitter and Facebook.
The trick to making picture-chats convenient is FunMail’s “Media Brain,” which pulls out the semantic meaning behind your text and gives the user a set of pictures that might fit the situation. If you’re talking about going to lunch, FunMail returns images of food. Talk about a birthday, and you get birthday-related images.
The app is free in the iPhone AppStore, so it won’t hurt to give it a shot. I personally can’t see myself using FunMail for everyday communication, but it’s definitely worth trying out at least once.
This week in Paris at the Cartes exhibition, Visa was showing off what they’re working on for mobile payments. They demos a native iPhone application, along with a Visa application that is embedded on a SIM card. The most exciting stuff, NFC, is shown off on a shipping Nokia (NYSE: NOK) device. Payments under 20 EUR are just tap and go, useful when you’re in a crowded bar and don’t want to fiddle with credit cards or hard currency, while payments over 20 EUR require a tap, a PIN code, and then another tap to confirm. The sad thing about all of this is that we’re unlikely to see it for at least another year or two. That’s just enough time for Nokia to start rolling out Nokia Money to customers and operators around the world. Here is hoping that rumour of the next iPhone having NFC is true. I’m tired of having to sign little pieces of paper.
Chillingo keeps pumping new games to the AppStore. Their latest baby is called Ravensword: The Fallen King, and it’s probably one of the best (if not the best) RPG title for the iPhone/iPod Touch.
As you’re probably aware what RPG genre brings to the table, I’ll quickly jump to the game features:
Gameplay is a hybrid between 3D action game (FPS), adventure and RPG.
An expansive 3D world filled with diverse locations and an array of characters.
Enemies include Orcs, Trolls, Ogres and Demons.
Along the way you will be able to pick different weapons, items, and magical runes.
You can play either in first or third-person perspective.
Spatial 3D audio includes footsteps of creatures as they creep up next to you.
Additional features include horse riding, shoot practicing, and animal hunting in the forest.
Secret areas, monsters, and treasures keep hard-core RPG fans playing long after they’ve completed the main storyline.
There are now more mobile apps available in the AppStore than any one person could ever hope to try out in a single lifetime. Add in the myriad Java apps out there, and the sheer volume of mobile apps becomes overwhelming. How is anyone supposed to wade through the much and find truly unique and innovative apps? Apple (NSDQ: AAPL)’s iPhone app “Top lists” clearly aren’t cutting it. Another possible solution is mplayit’s mobile app discovery engine.
At the Under The Radar conference today in Mountain View, CA., mplayit was showing off their Facebook-based mobile app discovery platform. The idea behind mplayit is to harness the power of crowd sourcing and Facebook’s massive social network to give users a quick way to find new mobile apps. A live “Apptivity Feed” integrates with Facebook to show you, in real-time, what apps other Facebook users have been checking out. The “Featured Apps” section monitors apps that are trending hot with Facebook users, while the “Shared” and “Popular” sections display apps that have been shared the most or downloaded the most, respectively.
Once you’ve stumbled upon an interesting app, mplayit serves up app descriptions, reviews, screenshots, and even videos of the app in action – if it’s a Java app, you can even demo it through mplayit’s emulator. You can even download the app, add it to your “collection,” and share the app through email and Facebook right from mplayit’s platform.
At this point, only iPhone and Java apps are supported, but Android and BlackBerry (NSDQ: RIMM) will be supported by year’s end. Windows Mobile and webOS will be coming in 2010. Check out the demo video below, and then hit up mplayit.com to see for yourself!
Instant message aficionados have been eagerly waiting on Cerulean Studios to bring their profile-synchronizing Trillian client to the iPhone. It’s been years, in fact, since we first heard of the Trillian iPhone app. Today, that wait ends. Trillian for iPhone has officially hit the AppStore with a $4.99 price tag!
The thing about instant messaging apps is that there are a veritable truckload of options available on the AppStore. Some really good apps are offered for free. If you’re not a hardcore IM user, you’re probably going to be just fine sticking with one of those apps. But, if you use instant messaging services like your life depends on them, Trillian for iPhone will probably be a worthy investment.
Trillian supports multiple IM services and allows you to switch between conversations with a tabbed interface. But, it doesn’t stop there. Trillian for iPhone synchronizes your IM accounts with their the Trillian Astra servers, so when you change your status or update your buddy list on the iPhone app, those changes will automatically be pushed to your Windows Trillian client and the web-based Trillian client. There’s also an option to have any instant messages pushed to your iPhone. And, since all chats are stored on Cerulean Studios’ servers, you’ll never have to worry about losing a chat transcript again.
Trillian for iPhone isn’t going to be for everyone, especially with its premium price-point. But, for power-users, Trillian is going to be hard to beat.
Those with an iPhone, Palm (NSDQ: PALM) Pre, or any Android device will be happy to hear about some new changes to the mobile Google (NSDQ: GOOG) News. The new version allows you to add custom keyword, local, and recommended sections, as well as shuffle and move the sections as you like. That’s the main thing, but it looks like there are a lot of optimizations in terms of layout and navigation that make Google News on mobile all the better. Personally, I’m still waiting for an official Google Reader application, which would make News pretty much a moot point, but you might as well go ahead and check out news.google.com in your mobile browser in the meantime.
Today Virgin Mobile Canada released an official statement regarding iPhone availability:
Virgin Mobile Canada will launch iPhone 3G and iPhone 3GS in Virgin Mobile Retail Stores and online in Canada in the coming months.
I’m not sure if they could have been any more vague… But at least this is an official ‘it’s coming’ statement. My buds over at MobileSyrup believe ‘coming soon’ means February 2010. I wouldn’t be surprised if that was the case, but would be pleased if it does arrive sooner… I mean, the holidays are fast approaching, you think they’d want to cash in on that?
Pricing on the 3G is expected to come in around $100 for the 8GB and $150 for the 16GB. The 3GS should run you $200 for the 16GB and $300 for the 32GB model. Of course, you’ll need to sign the standard Canadian 3-year agreement too. Ugh.
OK Virgin Mobile Canada… Sounds great. But I’ll believe it when I see it. Bring the iPhone… Bring it!
Received an email this morning from the good folks at Dropbox. The news? They’ve released a Dropbox iPhone app… Cool! The app is of course free, and offers access to your Dropbox while you’re on-the-go. Access, view and download your files right from your iPhone for offline viewing. Take new photos or videos and sync them to your Dropbox… Or even share links to files in your Dropbox, all from the convenience of your iPhone.
In case you’ve never heard of Dropbox before, here’s the official skinny:
Dropbox is software that syncs your files online and across your computers.
Put your files into your Dropbox on one computer, and they’ll be instantly available on any of your other computers that you’ve installed Dropbox on (Windows, Mac, and Linux too!) Because a copy of your files are stored on Dropbox’s secure servers, you can also access them from any computer or mobile device using the Dropbox website.
For my own personal use I’ve used Dropbox to share files, pictures, movies and more. On the business side I’ve used it while collaborating on projects… uploading new documents, design files and more to a central location, ensuring the latest versions were always up and ready to go. Dropbox is truly a handy tool.
For more information on the new Dropbox app, hit up the App Store (iTunes link). For more information on the service in general (and to setup a free 2GB account) hit up Dropbox.com.