Mobile marketing and advertising industry keeps growing, with one six-month period in 2010 saw spending expand in the US by almost 2.5%. That and other data prompted ABI Research to forecast that in 2016, revenue from mobile display ads will be getting close to $1.5 billion. According to the company’s practice director Neil Strother, about…
Nielsen: The young people of the world prefer smartphones [Italians most wired]
New data has been released by Nielsen detailing how the young people (age 15 to 24) are using mobile technology and it comes as no surprise to many of us that they’re adopting smartphones faster than any other age group. Italians lead the pack with 47% of young people owning a smartphone. It drops to…
In-Stat: This year US operators will spend $1.4 billion on smartphone subsidies for businesses
According to a new report from In-Stat, US businesses will spend close to $27 billion on wireless data this year, driven by heavy operator subsidies valued at $1.7 billion. Most of that amount, $1.4 billion, goes for the smartphone subsidies. The news doesn’t come as a surprise considering that mobile data revenue is the engine…
Apple iPad, Google Android top Twitter 2010 trends
It looks like Twitter users are very interested in the Apple iPad and Google Android, as both appeared in the company’s top 10 list of trends for 2010. The news comes just a few days after Google released its Zeitgeist list, which found that the iPhone 4 and iPad were some of the most-popular searches…
Juniper Research: Annual adspend on mobile channels to reach $11 billion by 2015
Juniper Research said that key brands and agencies are embracing the mobile channel, following the increase in mobile application usage in key markets and the growing penetration of smartphones with location aware and augmented reality capabilities. In that sense, the research company predicts that global advertising expenditure on mobile delivery channels will exceed $11 billion…
The Apple iPad killed the print-reading star
A new report suggests that news-reading on the Apple iPad is helping to kill the print media. It’s not that surprising, as many of us notice this everyday, but the report adds some credibility to our assumptions. The survey is strictly about Apple iPad users and one of the interesting tidbits is: The vast majority…
Verizon BlackBerry Sales Down 45% Since Last Year – Research
Since October 2009, BlackBerry has slowly but steadily been losing sales on America’s top carrier, Verizon Wireless, to Android handsets (mostly Motorola, but also LG and Samsung). This probably isn’t a huge surprise to anyone who has seen Verizon’s aggressive (and awesome) Android marketing; in fact, Verizon would go so far as to say as…
Verizon iPhone may not boost Apple sales as much as you’d think
The Verizon iPhone is expected to land early next year and many are expecting it to be a big seller and add to Apple’s market share but you may be surprised that some analysts aren’t predicting this will add that many sales to Apple’s bottom line. Merril Lynch’s Scott Craig said the company is now…
Accenture: Smartphone-equipped bargain hunters are changing the retailer relationship
Accenture has conducted a global survey among 1,000 respondents in ten markets — including the U.S., France, Spain, Italy, U.K., Germany, Brazil, Japan, China and India — to examine how mobile phones are affecting the retailer relationship. Here’s what they’ve found: Smartphone users would find it useful to download money-off coupons to their phones (79%),…
AT&T is the worst carrier according to Consumer Reports
Consumer Reports is at it again with its U.S. carrier rankings, and AT&T has come in dead last. Last year, AT&T was last in customer satisfaction and this year it didn’t change much as it looks like it just received negative marks all across the board. Being the nation’s second largest carrier, one would think…